How to Explain HTMA to Clients -Without Overwhelming Them
Hair Tissue Mineral Analysis (HTMA) is an incredibly powerful tool — but let’s be honest, it can feel like a lot for clients. Between the periodic table, ratios, and acronyms, most clients are lost before you even get to the action plan.
The good news? You don’t have to choose between sounding smart and keeping things simple.
In this post, I’ll show you how to explain HTMA in a clear, client-friendly way — so your clients stay engaged, understand what’s happening in their body, and feel empowered to follow your recommendations.
Teach clients to understand their HTMA results with simple analogies, visuals, and done-for-you tools.
1. Start with the Big Picture
Before diving into minerals and charts, give your client a clear, 1-sentence overview:
“HTMA is a simple hair test that gives us insight into how your body is responding to stress and how well it's using minerals — which are the spark plugs of your cells.”
Why this works: It frames HTMA as a functional tool, not a diagnostic one, and focuses on outcomes your client actually cares about (energy, stress, resilience, metabolism).
2. Keep It Relatable — Use Everyday Language
Instead of: "You're a Slow Oxidizer with a high Ca:K ratio"
Try: “Right now, your mineral pattern shows your metabolism is running in low gear — kind of like a car stuck in second gear. This can make you feel tired, sluggish, or foggy.”
Pro tip: Analogies are your friend. Use examples like:
Minerals = spark plugs
Sodium = your energy dial
Calcium = cement or armor
These comparisons stick — and help your client connect the dots faster.
3. Focus on the Why Behind the Plan
Clients don’t need to memorize the mineral wheel — they want to know what their results mean for them and what to do next.
Try using this format:
Here’s what we’re seeing
What this might explain
What we’re going to do to support you
Example: “We’re seeing signs of low sodium and potassium, which can affect your energy and stress resilience. This might explain why you're feeling depleted after busy days or need more caffeine than usual. We'll support this with specific minerals, more salt in your meals, and a daily mineral drink to help replenish your stores.”
Need help with wording? I’ve already done it for you in my copy + paste HTMA Results Snippets Library!
4. Give Them a Visual (Seriously)
Even a beautiful 1-pager can change everything. Clients love having something they can see and refer back to. A clean report, a visual chart, or a 1-slide summary can be the difference between “got it!” and glazed eyes.
This is why I created the HTMA Client Report Template — a customizable Canva document that lets you turn technical data into beautifully laid out, client-ready summaries.
5. Repeat and Reinforce
Clients often need to hear things more than once — in different formats — to fully integrate the info.
Repeat key concepts in follow-up sessions, use checklists or mini-handouts, and check in on how they’re feeling before focusing only on compliance.
Need some handout inspo? Grab my free HTMA Stater Pack!
Bonus Tip for Practitioners:
If HTMA is part of your practice, you don’t have to reinvent the wheel every time.
My HTMA Client Report Template and Copy-and-Paste Snippet Library were created to help you:
Simplify report writing
Explain results clearly
Deliver client sessions with confidence
You can explore all of these templates and more by visiting my Etsy shop. Just tap the button below:
