Why the Best Lead Magnets Aren’t Just Downloads (And How to Make Yours Work Harder for You)
Most coaches think of a lead magnet as a one-and-done PDF — something you create, upload to Canva, and hope people download. But the truth? A good lead magnet can be so much more than a digital handout.
Take the 5-Day Mineral Recharge Challenge, for example. On the surface, it looks like a simple opt-in — a ready-to-use Canva template you can customize and share. But under the hood, it’s a system. One that can be used in multiple ways to engage your audience, educate potential clients, and even support your paying clients inside a program.
Want to see exaclty what I mean? Here’s how you can run with it…
Why your lead magnet should be more than a download — it should be an experience that builds trust, connection, and momentum with your future clients.
1. Host it as a Live Challenge
Instead of a static PDF, you can turn the Mineral Recharge Challenge into a 5-day experience. Run the challenge inside your Facebook group, on Instagram Stories, or even as a Zoom series. Each day, share the prompt, invite engagement, and answer questions. This creates community, builds your authority, and positions you as the go-to expert in minerals.
2. Automate it as an Email Drip
Want a hands-off way to nurture new leads? Load the challenge into your email platform. Each day, subscribers get a new tip or task delivered straight to their inbox. By the end of the 5 days, they’ve had small but meaningful wins — and they’re already primed to take the next step with you.
3. Build it Into Your Programs
The challenge isn’t just for marketing. You can also use it as part of your paid offers. New clients could kick off their journey with the challenge, gaining early momentum and quick wins. It’s a structured, approachable way to start building trust while setting the tone for your coaching relationship.
Why This Works
The best lead magnets don’t just sit in someone’s downloads folder. They create transformation, however small, and make people think: “If I got this much value for free, what would working with her be like?”
The 5-Day Mineral Recharge Challenge does exactly that — while giving you a repeatable, flexible system you can use over and over again.
Ready to run your next challenge without reinventing the wheel? Check out the 5-Day Mineral Recharge Challenge in the shop and make your next client-attracting offer the easiest thing you launch this year.
